Pendleton Whisky Cocktail Campaign
Reinvigorate the Pendleton Whisky cocktail platform through the creation of uniquely-Pendleton cocktails. This content platform should differentiate Pendleton from the whisky category through a custom-curated cocktail selection that showcases the excitement, flavors and rodeo personality of each Pendleton Whisky blend.
Develop and art direct creative assets for Pendleton Whisky (focusing on events, announcements, cocktails, and consumer engagement). These are monthly assets feature different cocktails & recipes each month from 2021 - 2022 including collateral, email, social media and banner ads.
Worked along side with Executive Creative Director, Senior Art Director and Senior Creative Producer of French West Vaughn.
Email newsletters
Food/Drink Newsletter UI/UX. Featured cocktails are to be featured on Texas Monthly.
Banner Ads
Pendleton Whisky has display banner placements running throughout WranglerNetwork.com and email newsletter. Concept, present and develop refreshed creative options that feature the monthly cocktail. This task accounts for the refresh of one set of banners each month, for two months, keeping the brand’s feature cocktail consistent with social media.
Social Media // Pinterest
Utilize existing cocktail photography assets optimizing content to Pinterest best practices, specs and user-behavior. Pins will give users a how-to on creating their favorite drinks with Pendleton Whisky.
